Eastpak & Ied /// Bag In Town /// Madrid Workshop
posted on 25/09/2012

Eastpak & Ied /// Bag In Town /// Madrid Workshop

Eastpak & IED launched a design competition that aims to encourage young creative minds to design the ideal Bag for 24 hours.

Over 400 projects have been submitted, 6 have been selected to take part in the workshop to develop their projects and transform them in real products.

We were asked to support the 6 young designers to build their communication strategy. During these days we had the pleasure to work in strict contact with: Chiara Castellana (Italy), Iane de Souza Machado (Brazil), Ana Margarita Jiménez (Philippines), Federica Ghinoi (Italy), Elisabeth Hernández Medina (México), Fernando Ocampo (Chile).

This pleasant mission also was the chance for collaborating with the other tutors Gonzalo Fonseca (owner and founder of the brand Steve Mono) and Bartel Geus (part of the Eastpak's product development team).

We want to thank you all the partecipant for this amazing experience and, in particular, who worked behind the scenes to make it possible: Armando Guastella (Marketing Manager Eastpak Italia), Maiko Arrieta Aoki and Paula Ampuero (project coordinators of the IED Madrid).

Thanks to all of you guys!
Fikera studio

To discover more about the context Bag in Town

Follow the evolution of the project on