FIKERA STUDIO AT BERLIN BREAD AND BUTTER
posted on 18/01/2013

FIKERA STUDIO AT BERLIN BREAD AND BUTTER

If you have been following our recent projects, you probably know that, during the last few months, we have been collaborating with the brand Eastpak and the academy of design IED  for their Bag in Town competition.

This great project which took place in Madrid and Venice in the form of 2 creative factories, gave to 6 young designers the opportunity to design their ideal bag for 24 hours in the city.
Aside from tutoring each workshop, as partner of the project we were asked to realized a short video to present the process of co-creation that involved the designers, the IED and Eastpak, at the Bread and Butter tradeshow in Berlin.

For those of you who don't know, the Bread and Butter is one of the most important urban wear fair which reunites buyers and brands from around the world under one roof during 3 days. And we weren't going to miss it, so went to Berlin...

No need to say how happy we were when we discover our video projected in the show's entrance...? We couldn't hope for a better end to close this project!