FIKERA STUDIO FOR THE IOU PROJECT
posted on 18/04/2013

FIKERA STUDIO FOR THE IOU PROJECT

Last March Fikera Studio started collaborating with the clothing brand IOUEYOU on a short movie to present the IOU Project.
Today, the new video was launched on the famous fashion platform YOOX.com.Watch the video and you will discover that IOUEYOU is not just a brand of clothes but, mainly, it's a philosophy of life that celebrates uniqueness, artisanship and design, respecting the environment and the people involved in the production process.The IOU Project produces unique, handmade apparel based on fabrics handwoven in India. Because each textile is unique, IOU provide end buyers with the ability to trace the production process from finished goods right back to the weaver that hand-wove the fabric.The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the e-commerce social network which The IOU Project has built as a meeting place for a community that shares their brand values of authenticity, transparency, uniqueness and both social and environmental responsibility.