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ARTWORK DETAILS



 








SAME FRAMES FROM THE LIVE BACKSTAGE

 


THE MAKING OF VIDEO




 


Art Direction / Graphic Design / Handmade / Photography

EASTPAK / September 2011
VISUAL ARTWORK, PRINT & DIGITAL CAMPAIGN, WINDOW DISPLAY, BRAND IDENTITY

Advertising campaign realized to promote the EASTPAK HAPPY NEW YEAR TOUR, a series of parties taking place in several european cities.
The campaign was broadcasted in Italy, Spain, Belgium, Netherland, Luxemburg, Germany and England.

The artwork, entirely made by hand, using cardboard and other type of papers, was declined to fit the whole visual identity of the brand and its marketing & communication tools, on-line and in-store.

- Press and magazine printed adverts
- Web adverts and animated banners
- Tv commercial
- Printed posters and banners
- Web site layout
- You Tube skin
- Twitter skin
- Facebook Tab and Id
- Store windows&visual displays
- On stage visuals and scenography
- Web site video landing-page
- Stop motion animated web teaser and making-of movie
- Merchandising

 
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