peSeta®

Has been making beautiful things since the beginning of the century. Laura Martínez del Pozo founded peSeta® without even realizing it. Started the brand as a natural projection of her love for all things cut and sewn in peSeta, they mix their business and artistic interests into something durable and self-fulfilling. peSeta®  is a local brand with worldwide aspirations. Each product is dreamt, designed and produced in the region of Madrid, Spain, for people from all over the planet.  peSeta® also loves collaborations with other brands, artists, institutions or friends such as Loreak Mendian, Marc Jacobs, Primavera Sound, Lomography, etc. Laura is the youngest of four children.  She has travelled to many places and worked in various things. She founded peseta without even realizing it. If she could be born again she would be an astronaut, oenologist or ballerina.

TO SEE THE PHOTO REPORTAGE CHICK HERE

 

 



ANDRÉS GALLARDO
Born in Cargagena (Murcia) en 1977, Andrés Gallardo moved to Madrid at 18 years old to stuy in the Centro Superior de Diseño de Moda. He worked in Lola Mento, Don Algodón under the hand of Juan Duyos and subsequently in Bimba & Lola until he becamse responsible for the diesn of Raasta, developing parallel personal projects such as a collection of necklaces of porcelain found in markets and antique shops. It was in 2011 when, starting his first collection Brokenporcelain, Andrés centred himself on this contemporary jewelry project and thanks to a favourable reception in the national and international press, created his brand Andrés Gallardo together with his colleague Marina Casal.


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CHRISTIAN BELTRI

Christian Beltri has been working for years for clients as varied as record companies, advertising agencies and skate and surf brands. A few years ago he formed ConspiracyStudio, focusing on uniting his passion for music (he has been a part of and continues to be a member of some of the most well-known independent bands in Spain) and for graphic design and illustration; if he can feel proud of anything it’s of achieving the application of the graphic style that he uses for his most independent clients in the jobs that he does for advertising agencies and some more traditional businesses, creating an easily recognizable style. 

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JOAN S.LUNA

Born in the Gracia neighbourhood of Barcelona, she has spent more than fifteen years principally dedicating herself to critiquing music. Currently editor of the monthly publication MondoSonoro, she has colloborated on a large list of magazines, newspapers and radio stations. She participated in the book “Teen Spirit: de viaje por el pop independiente” (Mondadori, 2004) (Teen Sprit, the journey towards independent pop), coordinated by Juan Manuel Freire and Javier Blánquez, and is the author of the book of interviews with surrealism pop painters “Los colores del underground” (Astiberri, 2010) (The colours of the underground). On the other hand, she regularly works as a DJ and re-mixer.

TO SEE THE PHOTO REPORTAGE CHICK HERE

 




COMTE D'URGELL

Comte d/Urgell trots, gallops and rides for art, using popular means without half-measures. Our collective hasn’t studied fine arts; what we do is based more on entertainment than on subsistence. During this time we have commissioned exhibitions, invented the underwear MIDI, appeared on t.v. twice and designed visuals for musicians, clubs and even for ourselves.

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JAVIERA MENA
The Chilean artist Javier Mena (26) is one of the most overwhelming realities of music sung in Spanish. With only two cd’s she has managed to captivate the most demanding public and make the most mixed press fall in love with her. In Spain, Mexico or Chile the specialized press cast Javiera Mena as the new indie muse in Spanish. The Social Agency Club and an arsenal of hit songs have converted the artist in record time into one of the surest, likeable and lively bets of the moment in the media of this country besides making a deep impression on an audience that grows day by day. Javiera Mena has an unlimited talent, a natural image and some danceable melodies that have sown a legion of fans, and unconditional followers.



 


KRIZIA ROBUSTELLA
Is a fashion firm self-defined as "sports deluxe" which takes as its reference the sports garments of the last decades to create its own universe where the comfortable mixes with the luxurious. And where the luxurious is transformed into forms and fabrics which up to now were relegated to the scale of the informal.

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FRANCESC PONS
He was born in Barcelona, where he studied interior and industrial design in the school Elisava. In 1995 he formed his own studio, thanks to which in 1999 the first premises of the fast food restaurant “Sandwich & Friends” was inaugurated, a project which gave him international recognition and one which has seen him already participating in the inauguration of four restaurants. He has developed projects for institutions and firms of recognized prestige such as Amaya Arzuaga, Jordi Labanda, Outumuro, Loewe, Gallery, the cocktail bar “Dry Martini” of the Phoenix Hotel in Madrid etc. He has also designed a line of rugs for the firm DAC. Winner of the magazine AD Interiorista in 2008. Today he works in interior design projects in Barcelona, Lisbon, Palermo and Santiago de Chile, amongst other cities.

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Art Direction / Video / Photography

EASTPAK / October 2012
ART DIRECTION, VIDEO DOCUMENTARIES, PHOTO REPORTAGES

Series of 8 short documentaries and photo reportages shot between Madrid and Barcelona to present the spanish selection of artists involved in the EASTPAK ARTIST STUDIO 2012.

Photos and videos were spread on-line, on magazine and press to tease the project and to present the artists and their creation.
Also, they were shown during events and exhibitions among several european cities, including the BREAD AND BUTTER trade fair in Berlin, the Artist Studio international launch event at the TACHELES GALLERY in Berlin and the EAST’12 exhibition at the Gabinete de Esposiciones del Palacio de Altamira in Madrid, in collaboration with the IED MADRID ACADEMY.

To discover more about the EASTPAK ARTIST STUDIO exhibition...Click HERE

EASTPAK ARTIST STUDIO - Official Page

 
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