Art Direction / Video / Photography / Academic

FIFTYFIVEDSL and NABA ACADEMY
Sept. 2011 to Dec. 2012
ACADEMIC PROJECT, ART DIRECTION, VISUAL IDENTITY, BRAND CONTENTS

FIFTY FIVE FIGHTS FOR THE FUTURE is an unconventional academic project in collaboration with FIFTYFIVEDSL and NABA ACADEMY.

Together with the 55DSL Marketing & Mommunication team, Fikera Studio created the concept of Fifty Five Fights for the Future, curated the project’s art direction, designed the visual identity and created the tool-kit and the guide-lines for the students.

Across the year, our studio produced also all the brand contents for the story-telling of the project, photos and videos to document the 3 creative workshops held in the NABA Academy

Our aim was to bring the students to work in multi-disciplinary groups and develop creative proposals around the theme: "2012 - The End of the World".

By delivering a brief to more than 300 students, from 5 different departments - Naba Sound, Graphic Design & Communication, Visual Arts, Design and Scenography - we simulated the working process between a client and a creative agency.
During the academic year 2011-2012, we supervised along with the 55DSL team the evolution of the student’s works throughout 3 workshops.
At the end of the competition, 3 projects were selected, of which 1 was produced and distributed by 55DSL.

To watch our HAND-MADE VIDEO TEASER & MAKING-OF PICTURES...Click HERE

To have a look to the VISUAL IDENTITY we created for FIFTY FIVE FIGHTS FOR THE FUTURE...Click HERE

FIFTY FIVE FIGHTS FOR THE FUTURE Official Page

 
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