GALA GONZÁLEZ

- Biography -

Gala González is a blogger, designer, DJ, presenter and creative director.
She lives in London, where she studied fashion at Central Saint Martins.
She has participated in international campaigns and since 2012 collaborates permanently with the online edition of Vogue Spain.

- Interview -

1- The whole thing started here in London, where I live for 10 years since I moved for study into London University, and when I opened a blog which was a new and freaky thing  to do. Since then this has been great, because it begun as a crazy experience, and now is a place where I share my adventures in the fashion industry, which was very unaccesible at that time.

2- I live in London. I think the best kept secret in Londos is people. Wherever you go, wherever you speak to, they all share the same values, their kindness and politeness. Is really great when someone stops you in the street and says I love how you wear, and how you mix that. It happens because they aren´t scared, they are free and they are happy for people hapiness, and they are extremely proud of this. That makes of London a strong city, where everybody gives opportunity to each others, specialy to young artists.

3- When Eastpak chose me to be part of this project I thought this was a great idea, so I would been able to show my own taste and ideas into a backpack – which is quite trend at the moment as well-. It was great because I thought I could actually make physicall all the creative ideas I had in my mind, but at the same time is like a challenge, and I love challenges. This project means a lot for me.

4-5 I want to express my ideas and creativity over a backpack trying to spread  a positive message from something as scary as AIDS. When you think about these things through art and creativity can turn something so negative into a positive.


TO SEE ALL THE PICTURES OF THIS ARTIST CLICK HERE





JUAN GATTI

- Biography -

Juan Gatti is a designer, photographer and illustrator who has built a career in Argentina and Spain.
His work tries to define modernity of the recent decades by making many associations with culture and fashion phenomena such as Almodóvar, Vogue, Kenzo, etc.
Juan Gatti won the National Design Award in 2004.
“I like the idea of putting somebody’s world into a backpack, as if the bag is the home of a person, a house where things happen. When you see the drawing you wonder what’s going on behind the little windows; why are some lights on and others off.”

- Interview -

1- I can define myself as a creator of images, rather than as a photographer, graphic designer or illustrator.

2- I wanted to convert the backpack into another object. I like the idea of bringing the world into a backpack and that this is the home of a person, a house where things can happen. When you see this you wonder what's going on in it, in their stores, why lights are on and others off. What I like is that this bag become an object that awakens people's dreams.

3- The main reason why I live in Madrid is light. In Madrid there are some stunning skies. I lived in Milan, Paris, London, Madrid and New York but are my favorite cities because they are cities that have most of the time the blue sky. And I have a very important physical relationship with light. The sky and the people are the things that I like in Madrid.

4- I belong to a generation that has lost many close friends because of AIDS and I think there is still much work to do. A message to young people is that they believe that the problem has passed, but the war continues, please continue taking care. Be protected, because the war is not over.


TO SEE ALL THE PICTURES OF THIS ARTIST CLICK HERE





MOISÉS NIETO

- Biography -

Moisés Nieto is an Andalusian designer who began his education as a graphic designer.Later, he graduated in Fashion Design at the IED Moda lab in Madrid.After presenting his first collection in 2010,Moisés Nieto won the renowned contest “My own show”, organized by the European Institute of Design. In that same year, he presented his collection during EGO Cibeles Madrid Fashion Week. In 2012 he won the prestigious L’Oreal Paris award for best collection of the EGO’s catwalk.

- Interview -

1- I'm Mosiés Nieto and I´m fashion designer. I think that all handmade, all which has to do with the touch and experience with the materials made me to study fashion. The woman I dress is very modern but very race. I love always the hand sewing, the little detail on all garments, and the essence of it well done.

2- I live in Madrid, and what I like most is the area of Madrid de los Austrias, is where I like to be. And I always rescue the blue colour of Madrid, I think it has an amazing sky.
3- I defend the hand made, the little details in every clothes. The sense of the well-done. That is why for make the bag I have been inspired on the typicall suit of the bullfighters. I really wanted to make something of haute couture and I think that the suit  of a bullfighter is something which identifies the craft and the spanish luxury a hundred percent.

4- We decided to disassemble the bag to get the bassic pattern and make our own bag. We found a fabric much resembled to the fabric of the suit of the bullfighters wich is scarlet colour and we mixed with the golden trimmings and the elements that provides light to that bag.

5- I think is amazing that young designers could create their own bag and be released and more when you are collaborating with a good cause like the fight against AIDS.


TO SEE ALL THE PICTURES OF THIS ARTIST CLICK HERE



 


 




ENRICO ROBUSTI

- Biography -

After classical studies and a degree in law, Enrico devoted himself to the study of painting and more in particular the seventeenth-century schools of Van Dyck and Rubens.
In 1991, the renowned art connoisseur Federico Zeri presented him in an exhibition of portraits at the Consigli Arte Gallery.
The title “Our Lady of the Ciccia or Buy this Eastpak Chicken” suggests that advertisement is the underlying theme of this colorful representation. It is a prayer of blind devotion to Our Lady Of The Ciccia, our Europe, hyper nourished, alluring and low-necked.

- Interview -

1) Please introduce yourself and briefly describe yourself as an artist or designer, could you describe your style?

I live an ordinary life such as most of the people.
Everything will be okay only if this reality wouldn’t match, sometimes….with a particular area of my brain never relaxed where colourful vertigos are staying.
I can define my style as “visionary realism”.
Each moment of one’s life is worth to be described, the important is the perspective you use

2) What city do you live in? Can you tell us what it's best kept secret is?

I live in Parma, a middle province town. I see Parma as a cage since it’s able to constrict me to the extent that my only opportunity is to “explode” with the aid of my paintings

3) What has been your inspiration for the Eastpak Artist Studio piece?

My purpose was to describe the western world decline.
I painted on the Eastpak bag an overnourished lady as a symbol of our rich and fat western society
The core is the commercials and how a product is sold as our unique faith and religion

4) Can you tell us about the process involved in creating the artwork?

My artwork can be viewed as a strange thing
In fact it starts from an elaborated “title”; afterwards colors arrive…..

5) The proceeds from your bag will go directly to DAA, how do you feel about working for the charity and the issues that it's combatting? Do you feel it's important to continue to promote the message of safe sex?

I’m proud to give my contribution to research against AIDS even if this is a drop in the ocean…


TO SEE ALL THE PICTURES OF THIS ARTIST CLICK HERE





MAICOL & MIRCO

- Biography -

Maicol & Mirco are perfectly familiar with the human race and with all its traps and pitfalls. Unfortunately, they just don’t know it themselves. Over the decades, teens and adolescents have been doodling the most ferocious drawings and dramatic statements on their Eastpak backpacks. Maicol & Mirco recovered that archaic code and put it in their work.

- Interview -

1) Please introduce yourself and briefly describe yourself as an artist or designer, could you describe your style?

Our style is very similar to that of a bulimic predator. A sort of Tyrannosaurus keeping on hunting and devouring even after the fourth devoured Brontosaurus. Comics are the toilet where we cyclically vomit the daily surplus.

2) What city do you live in? Can you tell us what it's best kept secret is?

To do our work, we need a huge cattle ranch at our disposal. Preys to capture, devour, digest or throw out. A tourist town by the sea as Grottammare gives us all of this. The secret of this city is just that: it is not a city, it is our pantry.

3) What has been your inspiration for the Eastpak Artist Studio piece?

We are inspired by less complicated preys: teenagers. They are our junk food. Our editor says that we should stop eating them ... But who trust publishers nowadays?

4) Can you tell us about the process involved in creating the artwork?

Wake up at 6am. Frugal breakfast with divorced postman and toast. Then at the beach with fishing gun and a box full of sleeping pills. At 11am we already have our first five teenagers in the basket. Four slaps to bronze their cheeks and invite them to our picnic at the pier. First and only course: themselves. The rest came by itself: after cleaning our fangs with their clothes we played the written anagram of their dirty backpacks. A torn letter to Jim Morrison, one to Guccini, three to Fabri Fibra and here's our beautiful piece of work. A sort of abstract menu of a special day at the sea.

5) The proceeds from your bag will go directly to DAA, how do you feel about working for the charity and the issues that it's combatting? Do you feel it's important to continue to promote the message of safe sex?

Sure. Adolescents must learn the use of condoms. We want healthy food.


TO SEE ALL THE PICTURES OF THIS ARTIST CLICK HERE




NO CURVES

- Biography -

Tape is the material, scissors are the tools and cutting is the action. No Curves is the pseudonym of one of the most well-known artists specializing in tape-art, i.e. the art of drawing with adhesive tape. No Curves has worked on posters in the street, customized personalities in international advertising, and created a pop world made of fragmented lines. No Curves reminds us of old school video game graphics, in a time where 8-bit was all we had.” This bag is a meeting of two icons, the backpack and adhesive tape. Cleanliness and rigor are balanced. Transformation, geometry, lines and angles: it’s like a vision of the future; a unique icon that captures lines of light and shadow.

- Interview -

1) Please introduce yourself and briefly describe yourself as an artist or designer, could you describe your style?

NO CURVES is my name, tape is my material, scissor and cutter are my tool, my hands will do the rest. I draw with the adhesive tapes, any surface available..walls, floors or objects is my canvas.
Bring my art around the world through a cutting-edge minimal geometric style is the way.

2) What city do you live in? Can you tell us what it's best kept secret is?

Currently I'm living between Milan and Barcelona. I think there's not “best kept secret”, but I can give you one advice : “Look High and Low “.
Milan hides the power of lines in his architecture and halls, while Barcelona in his floor and tiles.

3) What has been your inspiration for the Eastpak Artist Studio piece?

I asked myself what would happen if the backpack had gone through a door to another world( i.e my world) where angles and straight lines reigns supreme. A travel into the future. Eastpak is an Icon, so I imagine it in a new millennium.

4) Can you tell us about the process involved in creating the artwork?

Transfiguration and transformation are the concepts through which I articulate this artwork. The backpack was destructured and reassembled to revive as a new object, adding new symbolism and meaning. I transformed it into a sculptural piece, using adhesive tape and plexiglass to give the idea of a precious icon, like a diamond..sort of futuristic glass pyramid-cathedral made of angles and lines, where the light and shadow gives a sense of minimalism, integrity, precision and strength.

5) The proceeds from your bag will go directly to DAA, how do you feel about working for the charity and the issues that it's combatting? Do you feel it's important to continue to promote the message of safe sex?

We need to Respect what we love. We need to Protect what we love. There is no other way to safekeeping ourselves and others from suffering and pain. If my art will be helpful in doing this, I will be happy.


TO SEE ALL THE PICTURES OF THIS ARTIST CLICK HERE









 

Art Direction / Video / Photography

EASTPAK / October 2013
ART DIRECTION, VIDEO DOCUMENTARIES, PHOTO REPORTAGES

Series of 7 short documentaries and photo reportages shot between England (London), Italy (Milan, Parma, Grottammare) and Spain (Madrid, Barcelona) to present the italian and spanish selection of artists involved in the EASTPAK ARTIST STUDIO 2013.

Photos and videos were spread on-line, on magazine and press to tease the project and to present the artists and their creation.
Also, they were shown during events and exhibitions among several european cities, including the BREAD AND BUTTER trade fair in Berlin and the Artist Studio international launch event at the Idealabs Space in Antwerp.

To discover more about the EASTPAK ARTIST STUDIO exhibition...Click HERE

EASTPAK ARTIST STUDIO - Official Page

 
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