In 2012 Eastpak got together with the Istituto Europeo di Design (Milan) to organize the "Bag in Town" Design Competition, inspiring young designer to rethink the relationship between the bag, its owner and their environment.

Of the 400 bags submitted, Amen Studio's prototype was selected as one of the 6 finalists, winning the chance to develop a complete line together with Eastpak - from design to finished product.










 


MOVIE #1 /// THE STORY

The 1st movie aims to tell the story behind the project and the process that brought Amen Studio to collaborate with Eastpak. 
 



 














 



MOVIE #2 /// THE PUR SANG COLLECTION

The 2nd movie presents the collection, the peculiarities of its design
and the special features of each pieces.

 


 















 



MOVIE #3 /// THE PUR SANG X LIMITED EDITION

The 3rd movie is dedicated to the exclusive Pur Sang X Limited Edition.




 








 






 

 

Video/ Art Direction

EASTPAK /// JANUARY 2014
SHORT MOVIES, ART DIRECTION, BRAND CONTENT

Series of 3 movies realized to present the new Eastpak collection and the story behind the collaboration between Eastpak and Amen Studio.

It all started in the 2012 with the "Bag In Town" Design Competition, organized by Eastpak and the Istituto Europeo di Design.

The movies were shot at Amen Studio’s head quarter and on locations in Massa, Italy.



PUR SANG Official page

AMEN STUDIO Official page



In 2012 Fikera Studio was the communication partner of Bag In Town, to learn more about the design competition...CLICK HERE

To see the BAG IN TOWN visual campaign...CLICK HERE

BAG IN TOWN - Official page

 
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